we the future, moxy oakland 
February 2023
Oakland, CA
Moxy is a playful, affordable, and stylish hotel brand with more than 60 experiential hotels open across North America, Europe, and Asia Pacific.
We partnered with their Oakland location to produce 'We The Future' a month-long temporary art Installation of vintage keys and Creative Symposium in celebration of Black History Month.
Throughout the month, 'We The Future' was on display as a reminder that the key to unlocking our wildest dreams is attainable. Along with this art installation, we had two signature cocktails on the menu. We closed this experience with an intimate conversation to motivate, inspire, and share insights on unlocking a powerful and wildly creative future.
Over five thousand guests trafficked the Moxy Oakland throughout the month, including those attending Black Joy Parade and other Black History Month events.
Two hundred and forty of our signature cocktails were sold, resulting in over three thousand dollars of additional bar sales for the month. The experience culminated with 68 orders, selling out the 110 free tickets we had for our closing Creative Symposium, and a 30% increase in the Moxy's brand awareness.
Executive Creative Director: Jena Dominique
Creative Director: Selena Davant
Photographers: Carla Hernandez & Wallah
